Your brand voice isn’t your personality (But it’s closely related)
Your brand voice isn’t about writing exactly how you speak. It’s about creating a consistent, recognisable way of communicating that connects with the right people.
blog
Our thoughts, tips & inspiration
How to write an About Page that makes clients think, “Yep, You’re my person!”
Because your About page shouldn’t read like a slightly awkward LinkedIn profile from 2017.
Why UX matters for food product businesses (and how better user experience can increase sales)
When people think about selling food products online, they usually focus on the obvious things.
The product. The packaging. The photography. The branding.
Why Familiar Brands Build More Trust – Branding Psychology for SMEs
Why do some businesses instantly feel more trustworthy than others? This article explores the psychology of brand familiarity, why consistency matters, and how small businesses can build stronger recognition through strategic branding.
How to Brief a Designer When Launching a New Product: Everything You Need to Know
Launching a product for the first time is exciting – and more than a little overwhelming.
Your brand isn’t what you say. It’s what people experience.
You’ve got the logo. The colours. The website that finally feels like you.
And yet… something’s not quite clicking.
Why your brand isn’t attracting the right clients (and how to fix it)
Why “better” isn’t winning you clients (and what to do instead)
Web Design for Restaurants
Your current website might look visually appealing and include photos of your dishes, your menu and your venue and it may even generate the occasional reservation or enquiry. However, the results are probably inconsistent, and the site may not be attracting the type of diners you want your restaurant to be known for.
Web Design for Hotels
Effective web design for hotels goes beyond attractive imagery. A well-structured hotel website helps turn visitors into direct bookings by clearly communicating your experience, guiding guests through a simple booking journey and aligning your content with how travellers actually search. Discover the key elements that make a hotel website convert.
Why strategic branding is the growth engine your business has been missing
If you’ve been searching for a brand designer in York – or anywhere in the UK – chances are your business has outgrown something.
Web Design for Travel Agency
If your travel agency website looks good but isn’t bringing consistent, high-quality enquiries, the problem is usually strategy – not design.
Clear positioning, search-led structure and strong messaging turn interest into qualified leads.
When your website is built with purpose, it becomes a reliable source of aligned, high-value clients.
If we were creating an aesthetics salon brand – Here’s exactly what we’d do
From first impression to loyal client, here’s our guide to building an aesthetics brand people trust completely.
Why growing brands hire design studios (and why side-hustle solutions stop working)
Most businesses don’t wake up one morning and dramatically decide to “invest in branding”.
Website prep work: what needs to be in place before you build a website (yes, before)
Let’s get this out of the way.
Building a website does not start with design.
Not with colours.
Not with fonts.
And definitely not with “we’ll sort the copy later”.
If we were launching a farm shop brand – here’s what we’d do
Farm shops are having a moment.
How to create a charity website that actually converts supporters
You land on a charity website, genuinely wanting to help. But something holds you back.
Why your website isn’t about you (and what it should be about instead)
Most small business websites aren’t broken. They’re just backwards.
If I was creating a coffee shop brand – here’s exactly what we’d do
From atmosphere to community building, here’s our guide to successful cafe branding.
Is WordPress Still the Best Platform in 2026? A WordPress Web Designer’s Honest Take
WordPress has been around for over two decades. In internet years, that’s practically ancient.
And yet? In 2026, as a WordPress web designer, we still build most of our client sites on it.
How to make your portfolio website feel effortlessly professional (even if you’re DIY-ing it)
Easy design and copy tips for creatives who want their portfolio to look polished without hiring help.
Why your business needs a website (not just social media) in 2026
Getting great engagement on social media but no enquiries? You’re not alone. Whilst Instagram and TikTok are brilliant for discovery, they’re terrible at converting followers into paying customers. Here’s why your small business needs a professional website – and what happens if you don’t have one.
Your competitor’s brand isn’t your competition | How obsessing over them kills differentiation
You’re not competing with other brands – you’re competing with sameness. Here’s why obsessing over your competitors kills your creativity, clarity, and real differentiation.
A services page that converts visitors into customers
Stop losing leads to boring services pages! Discover how to write benefits-driven content, build trust, and create CTAs that actually convert.
Affordable web design for creatives: How to invest wisely without cutting corners
Learn smart investment strategies, realistic pricing, DIY vs. hiring decisions, and how to launch a professional site without overspending or sacrificing quality
Should I rebrand my business? when to rebrand vs brand refresh (complete guide)
Thinking about rebranding your business? Before you throw out your logo and start fresh, discover the difference between a full rebrand and a brand refresh.
24 brand strategy exercises to discover your authentic brand identity (So you stop sounding like everyone else)
Here’s a truth bomb: Most brands sound exactly the same because they’re all trying to be what they think they should be, rather than discovering who they actually are.
What to prepare before your web design project (so you don’t waste money)
The most expensive web design projects aren’t always the ones with the biggest budgets – they’re the ones that start without proper preparation.
10 ways to get through a slow season as a creative
Slow seasons are inevitable, but you can use them to your advantage
Creating a stunning interior designer website
Practical tips for interior designers to enhance their websites and attract high-calibre clients.
Blogging for creatives: How to optimise the SEO on your WordPress blog Posts
Increase Your Blog’s Reach and Attract Organic Traffic with Ease.
Capturing conversions: Designing a website to elevate your photography business
Boost Your Photography Business with Conversion-Focused Website Design
5 must-have elements of website design for creative business owners
Having a well-designed website is crucial for showcasing your work and connecting with potential clients.
Beyond the logo: Maximizing the impact of your brand design
Building a strong brand is key to any business, and an important aspect of that is creating a cohesive brand design.
Copy vs Design: Which one should come first when building a website?
When it comes to creating content for your website, there are two important elements to consider: copy and design.
Mint Sauce Media – our story
Discover why we started our Brand and Web Design studio in York…