Beyond the Logo: Maximizing the Impact of Your Brand Design

Building a strong brand is key to any business, and an important aspect of that is creating a cohesive brand design.

A well-designed brand can help communicate your values and establish a recognisable identity that sets you apart from your competition.

As brand designers we create a whole visual identity that includes variations of your logo, brand patterns, a colour palette and font choices that are all created to resonate with your ideal clients and fit your brand personality to a tee.

But once we hand over the design files, it’s then down to you to to maintain that brand consistency that builds recognition and trust with your audience. Having a set of brand guidelines is going to be your best friend in doing so. (and that comes as part of the package)

If you have created your own logo it’s well worth the time to create a folder full of your brand assets, include a colour palette with the exact colour codes you use for your brand and a set of fonts (heading font, sub heading font and body font) Use these guidelines any time you need to create social media posts, printed materials or any other brand collateral.  

Candle and reed diffusers with packaging showing brand design.

Here are eight key ways to use your brand design cohesively and effectively.

USE YOUR BRAND GUIDELINES AS A FOUNDATION FOR YOUR WEB DESIGN

Your website design is often the first interaction a prospective client or customer has with your business, so it’s crucial to use your brand guidelines to ensure consistency across your website. This includes using your brand colour palette and font styles consistently. Maintaining a cohesive design throughout your website and any third-party apps will help build brand awareness and establish your credibility.

USE YOUR BRAND GUIDELINES TO MAKE SOCIAL MEDIA CONTENT CREATION A BREEZE

Consistency in brand design is equally important for social media marketing, particularly for businesses that create graphics or other visual content. The Brand Hub function on Canva is super helpful to help ensure that your brand details are applied accurately and seamlessly, here you can add your brand fonts and colour palette, to easily create on-brand graphics. Your brand guidelines should be the go-to guide for all visual content creation.

CREATE CONSISTENCY AMONG YOUR PRINTED MARKETING MATERIALS

If your business uses printed marketing materials such as business cards, thank you cards, or packaging, it’s important to maintain consistency in your brand design. This ensures that your customers have a consistent experience with your brand no matter where they come across your business. Consistency in design can go a long way in building brand recognition and credibility.

REMEMBER YOUR BRAND KEYWORDS AND THE FEELING YOUR BRAND SHOULD CREATE

While your brand design is important, it’s just one aspect of your overall brand. To ensure consistency throughout your business, it’s important to remember your brand keywords and the feeling your brand design should create. This can help you maintain consistency in your brand voice, approach to marketing, and client experience.

CONSIDER HOW YOUR BRAND TRANSLATES ACROSS DIFFERENT PLATFORMS

Your brand design should be flexible enough to work across different mediums, from social media to print materials to packaging. This would would mean having stacked or horizontal versions of your logo design, and a submark or stamp version. Think about how your design will look on different backgrounds and at different sizes. Test the different versions of your logo and other visual elements in different contexts to ensure they look great and are recognisable across all platforms.

USE YOUR BRAND DESIGN TO REINFORCE YOUR BRAND MESSAGE

Your brand design should work in harmony with your brand messaging to communicate your unique value proposition and connect with your audience. Think about the emotions and values you want your brand to convey, and use design elements and imagery to support that message.

ADD YOUR BRANDING ASSETS TO YOUR EMAIL MARKETING SYSTEM

Your newsletter is another touchpoint where your brand design can be incorporated seamlessly. Using email marketing platforms that allow you to add your brand design and colours, creating a cohesive experience for your audience across different platforms.

KEEP YOUR BRAND CONSISTENT OVER TIME

Consistency is key when it comes to effective branding. Your brand design should be consistent across all platforms and over time, to ensure that your audience recognises and remembers your brand. This means using the same colour palette, fonts, and imagery consistently, and resisting that nagging urge to frequently rebrand as that can confuse your audience and dilute your brand recognition. By maintaining consistency in your brand design, you can build trust and establish a strong brand identity that stands out in your industry.

Cohesive & consistent brand visuals make a strong brand

A cohesive brand design is crucial for building a strong and recognisable brand. Creating your set of brand guidelines and using them within design programs like Canva, and your email marketing platforms can help you create consistency across all your brand touchpoints with your audience.

Remembering your brand keywords and creating a consistent feeling across your business can help establish credibility and trust with your customers. By implementing these eight key strategies, you can ensure your brand design is working the way you and your professional designer intended.

If you’d like to learn more about working together on your brand design, take a look at our brand design packages.

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