5 Must-Have Elements of Website Design for Creative Business Owners

Having a well-designed website is crucial for showcasing your work and connecting with potential clients.

A great website not only looks aesthetically pleasing but also effectively communicates your brand’s message and values – and is designed to resonate with your dream clients.

When potential clients are searching for the perfect person to work with a website can often be the deciding factor between you and your competition. I can’t tell you how many times I’ve personally let a poor website stop me from contacting a business, and carried on my scroll through the Google results!

Desk of a creative business owner, with ceramics and dried flowers.

Here are five essential elements of website design for creative business owners that can help improve your online presence and drive business growth.


Clear messaging is one of the most important elements of website design for creative business owners. When visitors land on your website, they should be able to quickly understand who you are, what you do, and how you can help them. If you work in a specific style highlight this to your readers, as this will pique the interest of clients who are looking for your particular aesthetic.


User experience (UX) is another critical element of website design for creative professionals. Your website should be easy to navigate, with a clear hierarchy of information that guides readers to the most important sections of your site.

Knowing your most popular services, and making sure they are easy to find on your site is one simple way of creating a great experience on your site. If you offer services that are distinctly different such as wedding photography and newborn photography separating these services is a way of helping your users to find the information that is relevant to them


Visual design is an essential aspect of website design for creative business owners. Your website should have a cohesive and visually appealing design that reflects your brand’s personality and aesthetic. This is where for brand guidelines are your best friend, stick to these to ensure your site feels on-brand throughout.

By creating a site that is in keeping with your brand, and the style of work you create your projects appears WAY more impactful.


Calls-to-action (CTAs) are important elements that encourage users to take a specific action on your website, such as signing up for a newsletter or scheduling a consultation.

Although showcasing your work is important, CTA’s are also needed to get your reader to take the next step.


Finally, high-quality content is an essential element of website design for creative business owners.

Your website should have engaging and informative content that showcases both your  work and expertise. This can look like having high quality photos of your work. Or using good quality mock ups of your work, for example if you are an artist and aren’t ready to invest in professional photography of your work. Thoughtful blog posts that are well written and informative help to position you as an expert in your field.

Creative businesses can flourish with a website built with strategy

By incorporating these five essential elements, clear messaging, user experience, visual design, calls-to-action, and high-quality content, into your website design you can create an online experience for your potential clients that showcases your creative individuality but also is strategically designed to encourage them to work with you!

If you’d like to learn more about working together on your website design, take a look at our web design services.

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