Blogging for Creatives: How to optimise the SEO on your WordPress Blog Posts

Increase Your Blog's Reach and Attract Organic Traffic with Ease.

If you want your blog posts to found by potential clients on search engines such as Google it’s crucial to have a well-optimised blog to draw in your audience your audience and expand your online presence.

Search Engine Optimisation (SEO) plays a pivotal role in enhancing your blog’s visibility on search engines, ensuring that your posts rank higher and attract more organic traffic. WordPress has some great plugins such as Yoast that will help you with the SEO of your blogs, but it still needs a bit of background knowledge to use the tools correctly.

We’ll walk you through essential steps to optimise SEO on your blog posts, from the foundation of keyword research to fine-tuning on-page optimisation and beyond.

Female blogger dressed in a black suit holding a laptop

Understanding Keyword Research

Using the Power of Keywords

Keywords are the foundation of effective SEO. They are the words and phrases that people use when searching for information online. By understanding the importance of keywords, you can align your content with your target audience’s search intent.

Utilising Keyword Research Tools

To unlock the full potential of keywords, it’s essential to leverage keyword research tools. These tools help identify relevant keywords and provide valuable insights such as search volume and competition level, enabling you to make informed decisions. Good Keyword research tools are


What on Earth are Long-tail Keywords?

Long-tail keywords are longer and more specific keyword phrases that target niche audiences. They may have lower search volume but tend to have higher conversion rates. Incorporating long-tail keywords in your blog posts can help you attract more targeted and qualified traffic.

Taking a Peek at Your Competitors

Analysing your competitors’ keywords can provide valuable insights and inspiration for your own SEO strategy. By understanding what keywords they are targeting, you can identify opportunities and refine your approach to stand out in the search results. ubersuggest allows you to do this

Crafting Engaging and SEO-friendly Titles

Grab your reader's attention with Primary Keywords

Your blog post titles should contain primary keywords that accurately reflect the content. Incorporate these keywords naturally to make your titles both engaging and search engine-friendly.

Crafting Compelling Titles

Create titles that grab readers’ attention and entice them to click. Consider using power words, posing questions, or promising solutions to pique curiosity and drive engagement.

Striking the Perfect Balance: Title Length

Ensure your titles are concise and compelling. Aim for a length of 50-60 characters to avoid truncation in search results. Make sure the title accurately represents your content and encourages readers to click through.

Writing High-quality and Relevant Content

Placing Keywords Strategically and Seamlessly

Incorporate your target keywords naturally throughout your content. Place them in the title, headings, introduction, and body paragraphs. However, be mindful of keyword stuffing, as it can harm your SEO efforts. Focus on creating high-quality and engaging content that delivers value to your readers.

Structuring Your Content for Maximum Appeal

Many readers will skim read your posts so organise your content using paragraphs, bullet points, and subheadings. This improves readability and helps search engines understand the structure and hierarchy of your content. Use descriptive subheadings that contain relevant keywords to enhance SEO.

Navigating Headers and Subheadings

Utilise heading tags (H1, H2, H3, etc.) to structure your content. The H1 tag should contain the main title, while subsequent headings help break down the content into sections. Use relevant keywords in your headings to optimise for search engines.

Building Bridges: Using Internal and External Links

Internal links connect your blog posts and guide readers to related content within your website. External links to reputable sources demonstrate credibility and can improve your SEO. Incorporate these links strategically to enhance the user experience and provide additional value.

Optimising Meta Descriptions and URL Structures

Crafting Compelling Meta Descriptions

Meta descriptions are short summaries displayed in search results. Write unique and compelling meta descriptions that accurately reflect your content and entice users to click. Include relevant keywords naturally, but prioritise creating engaging and informative descriptions. You can write your Meta Description in a plugin such as Yoast.

The Importance of URLs

Meta descriptions are short summaries displayed in search results. Write unique and compelling meta descriptions that accurately reflect your content and entice users to click. Include relevant keywords naturally, but prioritise creating engaging and informative descriptions. You can write your Meta Description in a plugin such as Yoast.

Writing User-friendly URLs

Make your URLs easy for users to read and understand. Use hyphens to separate words and keep them lowercase. A clean and readable URL structure not only enhances the user experience but also improves SEO.

Image Optimisation for SEO

What Should I Name My Images?

Give your images descriptive file names that reflect the image content and include relevant keywords. This helps search engines understand the context of your images and can improve their visibility in image search results.

What is Alt text And How Do I Write It?

Alt text is a description of the images that appear when images cannot be displayed. Use concise and descriptive alt texts that accurately describe the image. Incorporate relevant keywords where appropriate, but prioritise creating meaningful descriptions for visually impaired readers.

Image Sizes and Optimisation

Optimise your images by compressing them to reduce file sizes without compromising quality. Large image files can slow down your website, impacting user experience and SEO. Use image optimisation tools to strike the perfect balance between image quality and file size.The ideal image file sizes for your website should be less than 500 KB, with a limit of 20 MB for individual images.

The dimensions of the original image width should be between 1500 and 2500 pixels for desktops and 640 by 320 pixels for mobile devices. You can resize your images in Canva easily.

Ensuring Mobile Responsiveness and Fast Page Load Speed

Embracing Mobile-friendly Design

With the majority of internet users accessing content on mobile devices, it’s crucial to ensure your blog is mobile-friendly (Check out your websites analytics to find out EXACTLY how many  visitors are viewing your site on a desktop, mobile or tablet – I love to see the numbers on this!). Use responsive design techniques to provide a seamless experience across different screen sizes and devices.

Minimising Page Load Time

Optimise your blog’s loading speed by minimising unnecessary elements and optimising code. Compress CSS and JavaScript files, utilise browser caching, and leverage content delivery networks (CDNs) to deliver your content faster to users.

Lighten the Load: Compressing Images

Compress images to reduce their file size without sacrificing quality. This significantly improves page load time, especially on mobile devices with limited bandwidth. Image compression tools and plugins can help streamline this process. Tools to compress your image size include WordPress plugins such as Smush or Optimole

The Power of Caching Techniques

Utilise browser caching to store static resources on users’ devices. This allows subsequent visits to your blog to load faster as the cached files are retrieved locally instead of being downloaded again.

Implementing On-Page SEO Best Practices

The Potential of Heading Tags (H1, H2, H3, and more)

Use heading tags to structure your content and guide readers through your blog posts. The H1 tag should contain the main title, while subsequent headings should follow a hierarchical order. Include relevant keywords where appropriate to optimise for search engines.

The Art of Formatting: Bold, Italics, and Bullet Points

Enhance the readability of your content by using formatting elements like bold and italics. This helps emphasise important points and makes your content scannable. Bullet points are useful for breaking down information into digestible chunks.

Weaving keywords into your Content

Incorporate relevant keywords naturally throughout your content. But primarily focus on creating valuable and engaging content that satisfies what your reader is searching for. Avoid keyword stuffing, as it can negatively impact user experience and SEO.

Building Quality Backlinks

Blogging and Partnerships

Collaborate with other bloggers or others that provide slightly different services to you but in the same industry to contribute guest posts. This allows you to showcase your expertise to a wider audience and build quality backlinks. Choose reputable websites that align with your niche for maximum impact.

Social Media Promotion

Leverage the power of social media to promote your blog posts and engage with your audience. Share your content across relevant platforms, engage in conversations, and encourage social sharing to increase visibility and attract backlinks

Working with Influencers

Identify influencers in your niche who can amplify your content’s reach. Engage with them through meaningful interactions, ask for their insights, and explore collaboration opportunities. When influencers share your content, it can lead to increased exposure and valuable backlinks.

Engaging in Community Forums

Participate in industry-related forums and communities to establish yourself as an authority. Share valuable insights, answer questions, and provide helpful resources. This can lead to increased visibility, valuable backlinks, and networking opportunities.

Monitoring and Analysing SEO Performance

Using the Insights of Google Analytics

Utilise Google Analytics to track and analyse your blog’s performance. Monitor key metrics such as organic traffic, bounce rate, and average session duration. Gain insights into your audience’s behaviour and make data-driven decisions to further optimise your SEO strategy.

Tracking the Rise: Keyword Rankings

Regularly monitor the rankings of your target keywords in search engine results. Identify keywords that are performing well and those that require improvement. Adjust your content and optimisation strategies accordingly to maintain and improve your rankings.

Identifying Your Best Traffic Sources: A Data-driven Approach

Analyse your traffic sources to understand where your visitors are coming from. This helps you identify the channels that are driving the most traffic and adjust your promotion efforts accordingly. Leverage these insights to focus on channels that are producing the best results for you.

With consistent efforts, and relevant content creation, you can elevate your blog’s visibility and build a larger audience. Keep in mind that SEO is a gradual process, and it requires ongoing dedication and analysis. But it can be an amazing way for your clients to find you and your creative business

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