Pretty Plaits

CLIENT:

PRETTY PLAITS

INDUSTRY:

HAIR DESIGN
TRAINING

SERVICES:

BESPOKE WORDPRESS WEBSITE DESIGN & DEVELOPMENT

Website Design Direction

Pretty Plaits approached us with a vision to create a new website to complement their growing online presence, encompassing their diverse range of services and products. As a prominent figure in the hair design industry with a burgeoning social media following, they sought a website that not only showcased their services but also served as an eCommerce platform for their exclusive hair accessories. 

Additionally, the website needed to cater to local audiences interested in booking salon appointments or hosting hair party events. Our task was to encapsulate Pretty Plaits’ ethos in a visually engaging manner, reflecting the brand’s light-hearted and fun personality while appealing to their target demographic.

Project Overview

Our collaboration with Pretty Plaits began with a comprehensive analysis of their brand identity and target audience. Through detailed consultations, we gained insights into their unique offerings and the expectations of their clientele. With a focus on creating a seamless user experience, we embarked on a journey to design and develop a custom WordPress website that would serve as the ultimate hub for all things Pretty Plaits.

The Clients Website Needs

Before partnering with us, Pretty Plaits did not have a website and lacked a cohesive online platform that accurately represented their brand. With a multifaceted range of services spanning hair design, training, and eCommerce, they required a unified brand identity that would resonate with their audience across various touchpoints. Our challenge was to create a website that seamlessly integrated their diverse offerings while maintaining a consistent brand image.

Company website of a hair design and training company based in York, displayed on a mobile device
Lady viewing a website that does hair design and training on a tablet device
Colourful hair plait website being displayed on a laptop computer

Our Solution

Understanding the importance of visual appeal in engaging online audiences, we crafted a bespoke website design that embodied Pretty Plaits’ vibrant and dynamic brand personality. 

Using WordPress’s flexibility, we developed a user-friendly interface that allowed for seamless navigation and easy browsing. Incorporating beautiful imagery, we ensured that the website gave a sense of excitement enticing visitors to explore further. 

We integrated eCommerce functionality, allowing Pretty Plaits’ social media followers to effortlessly purchase their signature hair accessories directly from the website.

The End Result

The launch of the new Pretty Plaits website marked a milestone for the brand. With its fresh and modern design, the website serves as a showcase of Pretty Plaits’ services and products, attracting both local clientele seeking salon appointments and global customers interested in purchasing their exclusive hair accessories. 

The integration of eCommerce functionality has streamlined the purchasing process, driving revenue growth and expanding Pretty Plaits’ online presence. Overall, the website embodies the brand’s essence, radiating light-heartedness and fun while catering to the diverse needs of its audience.

Full length mockup of website designed and developed by Mint Sauce Media for a hair design and training company based in york, showing the home page design

“Everytime I look through it I love it even more!”

A massive thank you goes to my amazing web designers at Mint Sauce Media. They absolutely went above and beyond what I could of imagined! Everytime I look through the website, I love it even more! I LOVE IT! Serious skills!

MARIA SMITH, OWNER

–  PRETTY PLAITS –

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