Mind Brilliance wanted to take the brand in a new direction, to move away from the personal brand that previously existed. This was felt to be too “fluffy’ to appeal to the corporate market. We wanted to create a visual look that was consistent with the brand personality traits identified, that included an intelligent, modern and happy brand.
We took inspiration from a clean and crisp font choice, showing clarity and balance, which conveys the results that mindfulness practice would achieve. When the logo was paired with our font choices and the calm and serene colour palette the brand identity was feminine without being girly, warm and welcoming, yet with a modern and professional edge.
The project was completed by adding a business cards, printed items that included branded postcards, and social media headers to ensure a consistent look when their audience came into contact with the company.
The identity we created for Mind Brilliance is intelligent, balanced and warm, like the brand itself. This aesthetic will be able to take the brand forward in the direction that they have identified.